Women’s History Month – A Letter from Our CEO

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Dear GSGLA Family and Friends,

March is an especially important time for us—we’re not only celebrating Women’s History Month and the iconic women who’ve fought for equality, but also Girl Scout Week and our own proud legacy of female leadership.

In 1912, when Juliette Gordon Low founded Girl Scouts, women weren’t allowed to vote, own property, or attend most Ivy League universities—but Juliette (also known as “Daisy”) recognized the need to shape girls into leaders and help them reach their full potential. Today, we realize the importance—and necessity—of her courageous decision to start Girl Scouts. We also see how truly visionary Daisy was: Her unique program and mission have instilled critical life skills and values in 59 million Girl Scout alumnae, and propelled many to break barriers for women and girls everywhere. (Just look at our report, Girl Scout Alumnae by the Numbers.)

Today, we carry on the torch bravely lit by Daisy, and uphold the commitment to building girls of courage, confidence, and character who make the world a better place. We achieve this through our cookie program, by which girls learn what it takes to run a business (along with the rest of the 5 Skills taught by the program); summer camp, where girls experience the outdoors and try new activities, helping them face their fears; and community service projects, where girls learn about the world around them and how they can effect change. But that’s not all—there are so many opportunities for Girl Scouts to explore their interests, develop their intellect, and learn what it takes to lead.

We’re proud to hold such an important position in women’s history and honor everyone who’s been key to our success, and the success of our girls: that includes all the family members and volunteers who are the backbone of our organization. Together, we celebrate our past and look forward to our future—one led by the dynamic, innovative, and brave girls we are raising today.

Yours in Girl Scouting,


Lise L. Luttgens

Twitter: @gsgla_ceo

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