Happy Founder’s Day!

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Dear Girl Scouts,

It’s the time of year when children’s imaginations run wild. Halloween conjures up images of costumes, candy, and crisp fall air. Yet Oct. 31 holds another meaning for Girl Scouts—it marks Founder’s Day, the birthday of Juliette Gordon “Daisy” Low.

On a day when girls reinvent themselves as everything from superheroes to s’mores, Juliette was the original visionary. She launched the Girl Scout Movement in 1912, and through her legacy, has inspired more than 60 million girls and women to positively impact the world.

Juliette “never believed that she could not do something because she was a woman,” notes GSGLA historian and lifetime Girl Scout Birgit Kielpinski. “She was a woman of vision and action and never let her female status repress what she wanted to do and achieve.” Truly remarkable, considering she founded Girl Scouts of the USA before American women even gained the right to vote.

On Founder’s Day—and every day—we recognize the vision, passion, and determination that guided Juliette and compelled her to work with girls. We encourage you to share her story of perseverance; it’s one that remains relevant today, as we strive to transform the leadership landscape for girls. You can also reinforce the values for which Juliette stood, as encapsulated in the Girl Scout Promise and Law—through them, we’re able to build girls of courage, confidence, and character who make the world a better place.

Have a happy and safe Halloween and Founder’s Day!

Yours in Girl Scouting,


Lise L. Luttgens

Twitter: @gsgla_ceo

P.S. Juliette Gordon Low was the original G.I.R.L. (Go-Getter, Innovator, Risk-Taker, Leader). Find out how she exemplified the traits that make up Girl Scout DNA!

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